Some terms in Big Data Ecosystem
DMP(Data Management Platform)
A platform for collecting and managing data for digital marketing purposes.DSP(Demand-side Platform)
A platform that allows buyers of online advertising to manage ad exchange and pay to buy some advertising banners according to Real-time bidding.SSP(Supply-side Plateform)
A platform that allows web publishers or digital media owners to manage their advertising banners and receive money from this platform.